Community Metrics

More great data around user participation and segmentation from Rubicon (via ReadWriteWeb) that confirms the concept of the 90/9/1 rule. It’s not exact but the concept of most people being lurkers and a small % of people creating most of the content is confirmed.
You can grab a copy of the report via PDF.

Great post yesterday from Shel Israel regarding the difference between popularity and influence that content has on the audience. One suggestion he gives is to measure engagement by tracking how many times people are coming back to view content and how long they are viewing.
I would also add to that by looking at how many [...]