Community Metrics

Just got word that I’ll be on a panel at SXSW Interactive with Peter Kim, hosted by our CEO Michael Wilson called ‘How to Sell social media to the man?’ - great topic and something we’ve dealt with a lot. Sam’s also posted a bit of info on the panel and what we’ll be covered. [...]

Wow - its been over a month since my last post. December & January have flown by but I shold be back to posting regularly now.
Over the Holidays Kate over at Social Abacus put together a great post & pdf on The Future of Measurement. Its an easy read and well worth it to get [...]

Good post yesterday by the folks over at Beeline Labs about Patrick O’Keefe’s book Managing Online Forums that recaps some of the recommendations he makes for creating community guidelines.
These are common sense recommendations but should be applied to your specific needs and goals. It also required you to ensure that the appropriate amount of time [...]

A great new resource created by the CommunityGuy Jake McKee is the 90-9-1.com site. Its an easy to understand explanation of the 90-9-1 rule and gives a few real world examples. It also has a number of great links which I’ve shared below that provide a great overview of the rule and the concept of [...]

Another quality post today from the Web Strategy Blog by Jeremiah on Social Networks Site Usage: Visitors, Members, Page Views, and Engagement by the Numbers in 2008
I’ve preached some on the diminishing value of pageviews and visitors as stand alone metrics but the data here is interesting and provides some great industry insight from a [...]

Great guest post today with the longest title ever - A Pattern Language for Online (and Offline) Communities A Pattern Language for Online (and Offline) Communities GUEST POST: A Pattern Language for Online (and Offline) Communities over at the CommunityGuy blog by Chris Carfi on community design patterns - its a great way to start [...]

Bill Johnston has posted up some great information on the state of online community. Included in this deck are some great slides on engagement metrics and strategy. Take a look…
The State of Online Community 2008: Key Findings from the Online Community Research Network
View SlideShare presentation or Upload your own. (tags: strategy staff)

More great data around user participation and segmentation from Rubicon (via ReadWriteWeb) that confirms the concept of the 90/9/1 rule. It’s not exact but the concept of most people being lurkers and a small % of people creating most of the content is confirmed.
You can grab a copy of the report via PDF.

If you’ve read about the 90/9/1 rule or more recently the four levels of community engagement from Gartner you are familiar with the concept of people participating at various levels in a community. The most active people on the community for example, the creators or one percenters, are engaged at the highest level, creating content, [...]

Welcome to Community Metrics! Its been some time since i posted on a regular basis at all on the innerTee blog and I’m excited to be back at it. Quite a lot has been going since I landed here at Small World Labs last June and its been awesome. I’ve gotten to work with [...]