Community Metrics

Bill Johnston has posted up some great information on the state of online community. Included in this deck are some great slides on engagement metrics and strategy. Take a look…
The State of Online Community 2008: Key Findings from the Online Community Research Network
View SlideShare presentation or Upload your own. (tags: strategy staff)

More great data around user participation and segmentation from Rubicon (via ReadWriteWeb) that confirms the concept of the 90/9/1 rule. It’s not exact but the concept of most people being lurkers and a small % of people creating most of the content is confirmed.
You can grab a copy of the report via PDF.

Just saw this on Jeremiah’s blog - interesting data related to my previous post from a segmentation standpoint. The post from the Groundswell blog has more information (I highly recommend the book).
Also noticed that Google Analytics is now offering user segmentation in its latest Beta release. Interested to know if anyone has setup segments using [...]

If you’ve read about the 90/9/1 rule or more recently the four levels of community engagement from Gartner you are familiar with the concept of people participating at various levels in a community. The most active people on the community for example, the creators or one percenters, are engaged at the highest level, creating content, [...]

This has been around for a while but is a great presentation on how metrics feed KPI’s. Always a good to review and starting thinking about how it applies to community.
The difference between a KPI and a Metric
View SlideShare presentation or Upload your own. (tags: marketing online)

There’s a ton of conversation out there now around social media metrics, community ROI, engagement, the list goes on & on. Important ideas and concepts are being discussed but it’s easy to get caught up in the excitement and not translate those ideas into goals that can be measured against as you build out your [...]

The act of ‘friending’ someone has become standard fair on almost all communities today. Something often overlooked when going through the process of creating your community strategy is the actual relationships people will be building when becoming friends. Now obviously you don’t want to control the relationships people form but you should be looking at [...]

Great post yesterday from Shel Israel regarding the difference between popularity and influence that content has on the audience. One suggestion he gives is to measure engagement by tracking how many times people are coming back to view content and how long they are viewing.
I would also add to that by looking at how many [...]

Welcome to Community Metrics! Its been some time since i posted on a regular basis at all on the innerTee blog and I’m excited to be back at it. Quite a lot has been going since I landed here at Small World Labs last June and its been awesome. I’ve gotten to work with [...]