Community Metrics

community strategy & measurement in the enterprise

Archive for the ‘Influence’ Category

A great new resource created by the CommunityGuy Jake McKee is the 90-9-1.com site. Its an easy to understand explanation of the 90-9-1 rule and gives a few real world examples. It also has a number of great links which I’ve shared below that provide a great overview of the rule and the concept of [...]

More great data around user participation and segmentation from Rubicon (via ReadWriteWeb) that confirms the concept of the 90/9/1 rule. It’s not exact but the concept of most people being lurkers and a small % of people creating most of the content is confirmed.
You can grab a copy of the report via PDF.

If you’ve read about the 90/9/1 rule or more recently the four levels of community engagement from Gartner you are familiar with the concept of people participating at various levels in a community. The most active people on the community for example, the creators or one percenters, are engaged at the highest level, creating content, [...]


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Miles Sims

Community Metrics is a blog about what else but measuring online community & social media. Please join in!

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