Community Metrics

Just wanted to post some of the recaps and Peter Kim’s post has some good links. You can see the real time questions we got by searching for the #swl on twitter. Thanks to everyone who came and feel free to contact me with more questions.
Peter also talked to KXAN (local NBC) about SXSW before [...]

Wow - its been over a month since my last post. December & January have flown by but I shold be back to posting regularly now.
Over the Holidays Kate over at Social Abacus put together a great post & pdf on The Future of Measurement. Its an easy read and well worth it to get [...]

Another quality post today from the Web Strategy Blog by Jeremiah on Social Networks Site Usage: Visitors, Members, Page Views, and Engagement by the Numbers in 2008
I’ve preached some on the diminishing value of pageviews and visitors as stand alone metrics but the data here is interesting and provides some great industry insight from a [...]

Bill Johnston has posted up some great information on the state of online community. Included in this deck are some great slides on engagement metrics and strategy. Take a look…
The State of Online Community 2008: Key Findings from the Online Community Research Network
View SlideShare presentation or Upload your own. (tags: strategy staff)

Just saw this on Jeremiah’s blog - interesting data related to my previous post from a segmentation standpoint. The post from the Groundswell blog has more information (I highly recommend the book).
Also noticed that Google Analytics is now offering user segmentation in its latest Beta release. Interested to know if anyone has setup segments using [...]

This has been around for a while but is a great presentation on how metrics feed KPI’s. Always a good to review and starting thinking about how it applies to community.
The difference between a KPI and a Metric
View SlideShare presentation or Upload your own. (tags: marketing online)

The act of ‘friending’ someone has become standard fair on almost all communities today. Something often overlooked when going through the process of creating your community strategy is the actual relationships people will be building when becoming friends. Now obviously you don’t want to control the relationships people form but you should be looking at [...]

Great post yesterday from Shel Israel regarding the difference between popularity and influence that content has on the audience. One suggestion he gives is to measure engagement by tracking how many times people are coming back to view content and how long they are viewing.
I would also add to that by looking at how many [...]