Community Metrics

community strategy & measurement in the enterprise

Archive for the ‘Segmentation’ Category

A great new resource created by the CommunityGuy Jake McKee is the 90-9-1.com site. Its an easy to understand explanation of the 90-9-1 rule and gives a few real world examples. It also has a number of great links which I’ve shared below that provide a great overview of the rule and the concept of [...]

18 Nov, 2008

DemoCamp tonight!

Posted by: Miles In: Community| General| Segmentation| Strategy

Just a quick remider that DemoCamp is tonight @ Conjunctured - see you there!

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12 Nov, 2008

User segmentation: Google Analytics

Posted by: Miles In: Segmentation

Great presentation from the Conversation Marketing blog on how to apply the new Google Analytics segmentation feature to your business. Good stuff!
Segmentation = Happiness: SEMPDX Presentation

View SlideShare presentation or Upload your own. (tags: internet marketing)

More great data around user participation and segmentation from Rubicon (via ReadWriteWeb) that confirms the concept of the 90/9/1 rule. It’s not exact but the concept of most people being lurkers and a small % of people creating most of the content is confirmed.
You can grab a copy of the report via PDF.

24 Oct, 2008

Social technology usage increasing

Posted by: Miles In: Metrics| Segmentation

Just saw this on Jeremiah’s blog - interesting data related to my previous post from a segmentation standpoint. The post from the Groundswell blog has more information (I highly recommend the book).
Also noticed that Google Analytics is now offering user segmentation in its latest Beta release. Interested to know if anyone has setup segments using [...]


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Miles Sims

Community Metrics is a blog about what else but measuring online community & social media. Please join in!

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