Community Metrics

Good post yesterday by the folks over at Beeline Labs about Patrick O’Keefe’s book Managing Online Forums that recaps some of the recommendations he makes for creating community guidelines.
These are common sense recommendations but should be applied to your specific needs and goals. It also required you to ensure that the appropriate amount of time [...]

A great new resource created by the CommunityGuy Jake McKee is the 90-9-1.com site. Its an easy to understand explanation of the 90-9-1 rule and gives a few real world examples. It also has a number of great links which I’ve shared below that provide a great overview of the rule and the concept of [...]

Another quality post today from the Web Strategy Blog by Jeremiah on Social Networks Site Usage: Visitors, Members, Page Views, and Engagement by the Numbers in 2008
I’ve preached some on the diminishing value of pageviews and visitors as stand alone metrics but the data here is interesting and provides some great industry insight from a [...]

Bill Johnston has posted up some great information on the state of online community. Included in this deck are some great slides on engagement metrics and strategy. Take a look…
The State of Online Community 2008: Key Findings from the Online Community Research Network
View SlideShare presentation or Upload your own. (tags: strategy staff)

If you’ve read about the 90/9/1 rule or more recently the four levels of community engagement from Gartner you are familiar with the concept of people participating at various levels in a community. The most active people on the community for example, the creators or one percenters, are engaged at the highest level, creating content, [...]

Great post yesterday from Shel Israel regarding the difference between popularity and influence that content has on the audience. One suggestion he gives is to measure engagement by tracking how many times people are coming back to view content and how long they are viewing.
I would also add to that by looking at how many [...]